The Group presently have many ongoing projects in hand, which are been managed through various associate companies of the group.
» International Amusement Ltd.
International Amusement Limited (IAL) was incorporated on 15th September 1984, with the primarily object to conceptualize and set up India's first Amusement Park "Appu Ghar", which was inaugurated on 19th November 1984. Spread over 15.5 acres of land, it houses 20 rides for in its premises. IAL is a total debt free company and the entire equity is closely held by the promoters. As part of the expansion cum diversification programme, "Appu Ghar" had opened Snow and Ice games and Water Parks - "Oysters" in 1998, which is spread over 3.5 acres of land.
International Amusements Limited has initiated two State-of-the-Art projects in the entertainment industry in joint venture with Unitech Ltd. Two SPV's have been formed to carry out the implementation of the projects, International Recreation Parks Pvt. Ltd (IRPPL) and Unitech Amusement parks Ltd (UAPL). The joint venture companies hold 50: 50 share in both the SPV's. While Rohini Project (Unitech Amusement Parks Ltd.) is already operational, the second projects i.e. 'e-City' Noida will be operational by the end of this quarter, being built in collaboration with world renounced consultants. Besides these being two major investment projects for the company, IAL is also providing consultancy to both these SPV'S in Theme Park Development area, complementing its niche gained over the years of successful running of 'Appu Ghar'.
» International Recreation Parks Private Ltd.
I.R.P.P.L. - promoters of e-City in Noida: International Recreation Parks Pvt. Ltd. (IRPPL) is the 50-50 joint venture between International Amusement Limited & Unitech Holdings Ltd.
The project 'e-City' is spread over approx. 147 acres of area in the prime location in Noida and comprises of Theme Amusement Park (World of Wonders & Arrival Village having different entertainment zones viz., Teen Zone, Children Zone and Family Zone), Water Park with theme as "Calypso Beach" & Shopping Malls, a Multiplex, Hotels and Food Courts.
The project envisages construction of commercial area in which it will develop shopping malls, multiplex, food courts and hotels. The complex will cover total area of about 1.50 million sq ft to begin-with and will have two components at present:
- The Great India Place
- Gardens Galleria
The mall 'The Great India Place' covering almost 1 million sq ft will be the largest mall in North India.
Noida e-City designed by the World leaders : First in India to have all imported rides from world leaders likes of Zamperlla, Moser Rides, Intamin, I.E. Parks, Whitewater etc. some of the rides are being launched for the first time. e-city shall have attractions from leading Design Consultants of the World, viz., Forrec Ltd. - Toronto, Bose International - USA, Callison- USA, Management Resources - California, F & B Consultant– Cini-Little Inc. with an experience of 25 years of working with Disneyland, Lighting consultant - City Design Group - USA etc.
IRPPL has entered into an agreement with Time Warner's 'Cartoon Network' channel to conceptualize the Children's Zone of the park. Cartoon Network has attempted such a tie up for the first time in the world. The cost of projects (currently under implementation) aggregates to around Rs.9690 Million.
» Unitech Amusement Parks Ltd.
U.A.P.L.: Unitech Amusement Parks Ltd. (UAPL) is the 50-50 joint venture between International Amusement Limited & Unitech Ltd.
This company is in the process of construction and implementation of Theme Amusement cum Entertainment Park and other commercial facilities 'Adventure Island' on approx. 62 acres of area in Rohini, Delhi. The park is targeted mainly on the teenagers of north and west suburbs of Delhi that are thickly populated areas. The park expected to open in November 2006, is strategically next to the Rithala Metro station.
The retail space at Adventure Island is not built in a conventional mall style. Spread over 200,000 sq ft., Metro Walk has stores built on only ground and first floor on lines of the World famous 'City Walk' of Universal Studios. The Metro Walk aims to create an environment that makes its visitors enthusiastic for visiting the park. Stores at the metro walk will be up-market, exclusive iconic stores for example Provogue Loungewear, Ray Ban, Tag Heuer etc.
Adventure Island shall have all imported rides from world leaders likes Zamperlla, Moser Rides, Intamin, I.E. Parks, Whitewater etc. This project is also been designed by the world class consultants like Forrec, Oru Bose, City Design, Dan Euser Water Architect, Management Resources etc.
UAPL has entered into an agreement with Time Warner's 'POGO' channel to conceptualize the Children's Zone of the park. Adventure Island is about teenagers, thrill, adventure and style. Adventure Island and POGO have the same target audience and their association is to mutually benefit both parties. The channel has high aspiration value, which the Adventure Island has tried to bring to reality.
The main focus areas of the Group are:
- Amusement/Leisure - Involves construction and operation of Amusement Parks, Water Parks, Family Entertainment Centers, Food Courts.
- Real Estate - Land development, Construction of Commercial centers, Resorts ultiplexes etc.
- Lifestyle Products -Association with Swiss Military Hanowa Watches,Switzerland, Wenger Switzerland & Alpine Club of Switzerland
